1.   The company has backed off from investing new money.

2.   And when the Kansas City Zoo needed a new attraction, the company backed the Sprint IMAX Theater.

3.   At a time when other shoe companies are backing away from endorsements, Nike is still building its roster.

4.   At that plant, nicotine levels were frequently measured and the production process altered so that the company could back up its assertions about nicotine reduction.

5.   At the last minute, the company backed out of the order.

6.   Because of the restructuring and expected increase in spending, the company is backing off that target.

7.   Because of the restructuring and expected increased spending, the company is backing off that target.

8.   A Pinnacle spokeswoman said the company backed off because of uncertainties in the HDTV market.

9.   A second company also backed out after agreeing to supply the concrete.

10.   But now the company has backed down completely.