1. Among the new features of this compact sedan are better fuel economy. 2. Because they were switching over to new compact sedan models, the Ford Motor Co. and the Chrysler Corp. had few vehicles to offer in that popular segment. 3. But Chrysler has a plan to bring the Boomers home when they buy their next compact sedan, the family car of yuppie choice. 4. Chrysler has assembled a mix of upscale marketing efforts to sell its new compact Cirrus sedans to affluent baby boomers with a taste for high-quality Japanese cars. 5. Chrysler Corp. recently rolled out a new compact sedan, the Cirrus, aimed at value-conscious import buyers. 6. Dan Chiles of Springfield, Mo., considered buying a new compact sedan, the Chrysler Cirrus. 7. First there was the disappointing start for the compact Ford Contour sedan last year. 8. Ford Motor Co. said it was recalling its new Contour and Mystique compact sedans because of a fuel system defect that can cause fires. 9. Ford has also begun producing Ford Contour and Mercury Mystique compact sedans at another plant in Cuautitlan, but it was not clear what their Mexican content was. 10. Ford will also field compact sedans for richer, younger buyers this fall, and one analyst is impressed. |