1.   Because the Polish film maker uses some clever directing gimmicks that will be most appreciated when the films are seen in the above sequence.

2.   All of which raises the question of whether Dogma represented a genuine conversion to low-tech moviemaking or simply a clever gimmick.

3.   But critics say Working Assets is just another for-profit corporation with a clever marketing gimmick.

4.   He said that only one reporter had called, and that the San Francisco Chronicle columnist Herb Caen had called the campaign a clever gimmick.