1.   An extensive print campaign boasts that all Kellogg cereal brands are nutritious staples of a healthy life style, not simply convenient breakfast foods.

2.   Featured in the print ads are cereal brands like Frosted Flakes, Raisin Bran and Rice Krispies, mixing and matching them with particular benefit statements.

3.   Other commercials focus on giveaways in specially marked boxes of Kraft Macaroni and Cheese and its Post cereal brands.

4.   The congressmen say the companies may be colluding to keep prices high and to freeze new companies and private-label cereal brands out of the market.

5.   The heavy markdowns may force Ralcorp to sell its Chex and other cereal brands to concentrate on its market-leading private-label business, analysts said.

6.   They are successors to recent campaigns that emphasized price and value in response to the competitive challenges posed by cheaper cereal brands.