1.   A hard-liner on fiscal questions, he chose as his campaign consultant Arthur Finkelstein, who specializes in branding opponents as too liberal.

2.   But in complaining about these criticisms, Bradley has suggested that Gore has no conscience and has repeatedly branded his opponent as a liar.

3.   Political speech-writers know this as the middle-name game, a populist flourish that brands an opponent as highfalutin.

4.   Zyuganov branded his opponent unfit to govern and called for a medical enquiry.

5.   On the eve of voting Zyuganov branded his opponent unfit to govern and called for a medical enquiry.