1.   And similarly it had to hire people skilled in direct subscription marketing rather than the sort of brand advertising it has conducted.

2.   Billings for the combined BP Amoco account are difficult to determine because the merged company is only now deciding how to proceed with brand advertising.

3.   He also wants to forbid cigarette brand advertising at sporting events, and on t-shirts, hats and other goods.

4.   He attributed the decision to a shift to product from brand advertising.

5.   The move let Colgate-Palmolive cut costs and invest more in brand advertising.

6.   The team naming comes after Lycos began running its first national brand advertising, created by Bozell Worldwide in New York, a unit of True North Communications.

7.   New Zealand law bans all tobacco product and brand advertising in public and in the media, only permitting heavily-controlled point-of-sale displays.