1.   Banner advertising has not worked as well as expected, as heavy-spending dot-coms retrench.

2.   Desperate for revenues, many content sites next looked to make money by selling space for so-called banner advertising that would be displayed on their Web pages.

3.   Each Internet entry point is packed with banner advertising.

4.   Internet banner advertising is in that mix.

5.   She acknowledged that the Internet, the medium that had the largest increase, was also one that attracts cynicism because of skepticism about the effectiveness of banner advertising.

6.   The deal also benefits both parties because it goes well beyond banner advertising and ventures into the sharing of customer information, Cooperstein said.

7.   We may long for the good old days of overt banner advertising.