1.   The agencies are working with builders on standards that would allow them to award the seal to an entire house.

2.   The AARP will award its seal of approval to selected health maintenance organizations.

3.   The group awards its seal to certain products and then helps market them to hospitals.

4.   The seal is awarded to advertised products after tests by the Good Housekeeping Institute, an in-house research facility.

5.   TRUSTe awards a seal of approval to sites that post a privacy policy based on certain standards.

6.   And the Brazilian Coffee Industry Association recently began awarding a seal of purity to roasters who can prove their coffee is pure.