1.   And if a conciliatory approach fails to work, the job must still be done.

2.   If this approach fails alternative proposals will be considered.

3.   Her previous placatory approach had failed, so now she might as well just say what she believed.

4.   But in New York City, where more than half a million people live in public housing, that approach fails.

5.   But if the approach fails and broadcasters refuse to go along, they would at least have to pay a tax for their recalcitrance.

6.   But if the self-restraint approach fails, Lieberman said the Federal Trade Commission should cite the industry for falsely and deceptively advertising adult entertainment to children.

7.   But the straightforward approach failed to persuade Susan Fournier, an associate professor at Harvard Business School who specializes in marketing and branding.

8.   But this punitive approach has failed.

9.   Even that approach failed.

10.   If a radical approach fails to bring about the desired result, take corrective steps again.