1. Lugar has devoted most of his ad time and speeches to foreign policy, particularly the threat of nuclear proliferation. 2. Analysts say that the only way such a station can compete for advertising dollars with stations targeting a broader audience is by charging less for ad time. 3. According to the AAAA, the amount of ad time has gone up by nearly a minute and a half in just two years. 4. ABC, while holding the line on prices, is still selling ad time as of today. 5. About five minutes of ad time in the special remained available, he said. 6. But Joseph E. Seagram, a Canadian distiller, broke the ban last summer when the company bought ad time on TV stations in Texas and New Hampshire. 7. CAB represents media buyers, the people who buy ad time on television and in newspapers and magazines. 8. Finally, cable networks generate revenue in ways other than selling ad time, which allows them to be less dependent on assembling the largest possible audience. 9. For one, it assumes advertisers will like the offer of exclusivity and pay more for ad time on the show. 10. Fox said it had sold all of its Super Bowl ad time by mid-December. |