1.   Even Microsoft now grants that using Windows itself is not nearly as simple as its ads once proclaimed.

2.   Other ads proclaim the E-Class superior to the Mercedes-Benzes driven by stars like Gary Cooper, Marlene Dietrich and Clark Gable.

3.   The ad proclaims that Rudman favors abortion rights, and then suggests that McCain wants to appoint him as attorney general.

4.   The ads proclaim the firm as counsel to innovators, visionaries and change agents.

5.   The irreverent ad proclaims the pie as the one thing all Americans can agree on and is targeted at younger consumers.