71.   Critics, including a leading Olympic sponsor and members of the U.S. Congress, have accused the IOC of showing a lack of commitment to major reforms.

72.   Despite that, Payne said there is no crack in support from the Olympic sponsors who pay tens of millions of dollars to help finance the games.

73.   Embattled IOC member Phil Coles dug in Tuesday despite a major Olympic sponsor joining calls for him to quit.

74.   Environmental campaigners dressed in mock Coca-Cola cans held a demonstration Wednesday outside the Australian headquarters of the Olympic sponsor.

75.   For the highest of high-rollers, Olympic sponsor Jet Set Sports is selling packages of tickets, meals and lodging.

76.   He would not disclose details beyond saying the sports will be marketed in conjunction with some Olympic sponsors.

77.   He said many companies and Olympic sponsors are slashing travel and entertainment budgets because of declining corporate earnings.

78.   Hollander noted that several Olympic sponsors used the Super Bowl last month as a forum to unveil major national advertising campaigns tied to the Games.

79.   In New York, Olympic sponsor Swatch will unveil a billboard in Times Square that will count down the minutes until the Olympic Games.

80.   John Hancock continued to be the most vocal Olympic sponsor about the ongoing bribes scandal, calling on International Olympic Committee member Phil Coles to resign.