71.   Siegenthaler said that refinements had even yielded success with static banner ads.

72.   Surveys show that the number of people who click on banner ads has dropped dramatically in the last year, indicating that people are becoming desensitized to the ads.

73.   Targeted banner ads on the Web have a similar yield for a dime or less.

74.   Studios spend a lot on banner ads, ever flashing and changing.

75.   That way, for instance, DoubleClick could deliver banner ads for computer peripherals to people who had recently bought computer monitors offline.

76.   The AltaVista ISP will have an online advertising window framing banner ads as well as an AltaVista search window.

77.   The Army began advertising in aMagazine last spring and is running banner ads on aOnline to recruit for its active and reserve units.

78.   The assistant even allows consumers to choose what banner ads appear on their computer screen.

79.   The campaign will play out on television spots, Web banner ads, highway billboards and guerrilla-style sidewalk posters.

80.   The company made money by selling banner ads on the browser and links to Web sites.