51. I would certainly not rate this as yet another marketing gimmick, for the simple reason that sometimes, the means may also justify the ends. 52. Is the Membership Rewards program just a marketing gimmick to lure people to use the American Express Card? 53. The idea of opening Beaujolais Nouveau on one day across the country started as a marketing gimmick three decades ago. 54. Using ads with a social message is not just a marketing gimmick. |
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