41.   The win came during the first week of a crucial sweeps period.

42.   The TV movie will air on ABC during the November sweeps period.

43.   There are five major miniseries on tap over the four-week sweeps period that started last Thursday.

44.   You know the sweeps period.

45.   Yes, television is in the midst of its quarterly sweeps rating period, and the networks and local affiliates are trotting out anything that sells.

46.   Both ABC and NBC are launching a series of summer concerts during the sweeps period.

47.   By targeting a sweeps period, the coalition of groups would take aim one of the most competitive and ratings-crucial periods for networks.

48.   Fox Sports scheduled a news conference later Thursday in New York to announce the event, which would occur during the November sweeps ratings period.

49.   It also would have given NBC a chance to draw one of its largest audiences of the winter during the all-important February sweeps period.

50.   NBC is trying to blunt the ratings of the hourlong CBS show during the February sweeps period when stations set ad rates for the next few months.