41.   Part of the problem has been that the city has tried to balance its own interests against those of ACOG and such prominent Olympic sponsors as the Coca-Cola Co.

42.   Outside, Techwood Drive was a virtual corridor of billboards for Olympic sponsors Kodak, Motorola, Budweiser and other companies.

43.   Reynolds covers his rent and grocery bills with a modest paycheck from Olympic sponsor Home Depot, where he works part-time in the inside-gardening department.

44.   Samaranch is scheduled to testify before a U.S. House Commerce subcommittee studying the Olympic site selection process and considering legislation to revoke tax-exempt status for Olympic sponsors.

45.   Sideline pundits are prone to speculate that the IOC anointed Beijing to reward Olympic sponsors eager to spread their products and services through this largely virginal territory.

46.   Some Olympic sponsors do make money.

47.   Sometimes, Olympic sponsors take their show on the road.

48.   Still, he wants the original Olympic sponsor to sign a multimillion-dollar deal to peddle on its hometown streets.

49.   That approach would seem evidence that the Olympic network and an Olympic sponsor cannot be purely objective about the event.

50.   The beverage giant, the most visible of all the Olympic corporate sponsors, unveiled its lineup for TV advertising during the games.