41.   Companies for which a mission statement is primarily a publicity tool may farm the drafting process out to marketing consultants or internaladvertising departments.

42.   Cruise plays Maguire, a quixotic agent who gets fired from his sports marketing conglomerate for writing an impassioned mission statement.

43.   Creating organizational clarity comes next, but Lencioni said too many companies try to do this with a vague or long-winded mission statement.

44.   Dickinson employees are now working on a new mission statement proclaiming that employees will be their own boss and management will be their coach.

45.   Dow Corning, which was widely praised for its mission statement and attention to ethics, filed for bankruptcy recently under attack from lawsuits over allegedly faulty breast implants.

46.   Drafting a mission statement can be a drawn-out process, and large firms often hire consultants like Monroe to help out.

47.   Does the corporate mission statement also preach the virtues of celibacy and fasting while encouraging the creation of compost piles and slug traps across Western Washington?

48.   During his crisis, Jerry writes a new mission statement for his firm.

49.   He wants corporations to put their moral values at the top of their priorities and post them right alongside their mission statements.

50.   He offers what could be a mission statement for entertainment.