41.   A school has to decide what kind of organization it is, who its customers are, what they want and how that is to be delivered and measured.

42.   This causes problems if, for example, there are two customers with the same name or the value of that identifier changes.

43.   By displaying its attractive logo, customers are reassured when considering a purchase.

44.   No longer is the customer at the end of the line, nor does the supplier only relate to raw materials.

45.   There were few customers and the landlady had been leaning over the bar reading the Daily Mirror.

46.   Prospective customers should always be on the look-out for good communication skills and an in-depth knowledge of the hotel trade.

47.   It is absoloutely essential that this should work effectively, efficiently, and economically in order that the customers will be satisfied and return.

48.   When the customers are in the boardroom, IBM still knows how to win, but cannot count on fear or brand loyalty -- just applications know-how.

49.   But when the customers are out on the street, or running specialist companies, Big Blue has a lot to learn.

50.   Because public managers deal with a more complex set of stakeholders, deciding who is the customer is often problematic.