41.   For their part, on-line content providers like Excite lack the funds to build out high-speed connections themselves.

42.   From a strategic point of view, Pearce said Hughes is grappling with whether it should align itself with one company or strike alliances with several content providers.

43.   He then asked the content providers of those sites to block access.

44.   If AOL is wary of the hype, other online content providers run for the door at the mere mention of it.

45.   ICRA then generates a label, or metatag, that the content provider places on its site.

46.   If the company is to set new technology standards for that global network of networks, it needs to get major content providers to go along.

47.   In marketing GlobalTV, Multilingual Media intends to bypass both content providers, such as Oprah, and individual subscribers.

48.   It also trains content providers on building and maintaining credible sites.

49.   It formed partnerships with several Web content providers and attempted to buy Williams-Sonoma Inc., which spurned the offer.

50.   InterVU has a different approach, charging the content provider a fee for each video clip downloaded by visitors to its site.