41.   Their use of consumer advertising to create brand loyalty has been remarkably successful, but it has added to the phenomenon of the blockbuster drug.

42.   They can get even more excited by hopes for a blockbuster drug or device that would treat fundamental health problems, like cancer or a failing heart.

43.   To make Fosamax a blockbuster drug, Merck is expected to mount a huge campaign to increase awareness of the disease and its treatments.

44.   To turn Fosamax into a blockbuster drug, Merck is expected to campaign to increase awareness that the disease can be treated.

45.   Vaccine development does not have the same income potential as blockbuster drugs to treat chronic conditions such as high blood pressure.

46.   What gets investors excited is the chance that a pharmaceutical maker has a blockbuster drug in the test tubes and petri dishes of its laboratories.

47.   Pfizer makes the blockbuster impotence drug Viagra.

48.   But analysts said Pfizer had too few blockbuster drugs in its pipeline to keep its growth rate going.

49.   Drug companies have been racing to combine their budgets for a better chance of coming up with new blockbuster drugs.

50.   Eli Lilly and Co. could face generic competition on its blockbuster antidepressant drug Prozac as early as next month following a federal appeals court ruling Wednesday.