31.   International sales are also picking up the slack in unit sales as foreign firms computerize their drafting operations, something U.S. firms did years ago.

32.   Kodak explained that modest increases in unit sales were offset by lower prices and changes in the value of foreign currencies.

33.   Kodak said its unit sales increased modestly in the first two months but were hurt by price competition and exchange rates.

34.   Meanwhile, cereal makers Kellogg Co. and Quaker Oats Co. keep resorting to promotions and coupons to boost unit sales, often at the expense of profit.

35.   Moreover, unit sales were up even though neither Kodak nor its archrival, Fuji Photo Film, slashed prices this year.

36.   No figures were provided for unit sales.

37.   One problem is that prices were falling at the same time, so fast that higher unit sales did not necessarily translate into higher revenue or even profitability.

38.   Output at both BMW and Rover rose faster than unit sales.

39.   Poppenhagen sees those companies as prizes worthy of big premiums because they can keep costs down by sheer size and increase unit sales through muscular distribution arms.

40.   Retail sales are also stronger then they seem, he said, because prices, not unit sales, have fallen.