31.   To prevent a competitor from using a trademarked word or phrase, a company used to have to prove that consumers were confusing the two brands.

32.   While CCE bottles and distributes the products, Coca-Cola is primarily responsible for providing the core ingredients and marketing the various brands.

33.   With the exception of first place, all of the other brands ranked poorly.

34.   But Ballew said GM needed a slightly higher inventory than its competitors because it has the most brands and the most models.

35.   Customers of the two brands will not notice any difference in service, and all reservations will be honored, the company said.

36.   Previously, the company had used its in-house agency called Tarlow to handle the advertising for the two brands.

37.   There are also plans to launch swimwear, lingerie, and wireless games under the Seventeen brand.

38.   Goh and Tan were caught red-handed last August by a private investigator hired by the two brands.

39.   Coca-Cola is well ahead in most of the world, but the two brands are neck and neck in the United States.

40.   Prices for the other brands were not disclosed.