31.   Like most other Olympic sponsors, Coke markets its Olympic association in targeted promotions that vary from market to market.

32.   Los Angeles sparked the era of the corporate Olympic sponsor, turning the last American-hosted games into a showcase for private enterprise.

33.   NationsBank, UPS and Reebok are among other Olympic sponsors that have wrapped buses in ads.

34.   Not surprisingly, Coke, the oldest Olympic sponsor, is funding the program through its philanthropic arm, the Coca-Cola Foundation.

35.   Now that they have their golden tickets in hand and finally are nailing down their hospitality needs, Olympic sponsors are buying, selling and bartering their leftovers.

36.   Olympic sponsors will underwrite entertainment and activities during the Games.

37.   Olympic sponsors might also consider providing lunch or refreshments to these workers.

38.   Only credit-card payments by Visa, an Olympic sponsor, will be accepted.

39.   Other Olympic sponsors include Avon, Nissan, Holiday Inn and Budweiser.

40.   Others, like Isbister, have gravitated to Sydney to work for private companies or Olympic sponsors or as independent consultants.