31.   The magazine maintains a Web site and draws many new readers through the Web.

32.   The new reader of these magazines, says the CJR, is Cosmo Guy.

33.   The renewed appeal of her work lies in its ability to tell new readers the old truths obscured in the sentimental mist of modern popular culture.

34.   The sections are designed to lure new readers, enhance the technological credentials and editorial reach of media partners, and get more ads for everyone.

35.   There new readers can catch up with the narrative, or collect all the chapters.

36.   To attract new readers, the paper has introduced color and highlighted education, real estate and sports.

37.   To that end, the company is releasing two new electronic readers, or e-books.

38.   While Merritt conceded that attracting new readers was one goal of public journalism, he also insisted that the benefits of the movement would accrue over a long period.

39.   A century after his birth, Borges is back -- his works now ushering in generations of new readers to the surreal labyrinths of his mind.

40.   But he welcomes film adaptations, especially if it piques the interest of new readers.