31.   Negative advertising, a staple of American campaigns, is considered counterproductive in Russia.

32.   Never mind the protests against negative advertising and the chest-thumping about soft money.

33.   Negative political advertising, prominent in American campaigns, has been almost non-existent here.

34.   NETWORKS REFEREE ADVIL BATTLE The television networks are stepping in to referee a negative advertising between Advil and Tylenol.

35.   Newspapers have begun to analyze negative political advertising.

36.   Of those, well over half voted for Buchanan and Alexander, who did not do much negative advertising, rather than for Dole.

37.   Now that John McCain has sworn off negative advertising, he wants to make sure voters know it.

38.   On a separate issue, Novelli said the settlement contains provisions that would protect the content of negative advertising from industry interference.

39.   On their face, the results seemed to be a repudiation of negative advertising.

40.   Richard F. Norman, of Reston, Va., a consultant to the Republican National Committee, said negative advertising works if it is specific and factual.