31.   That may be a marketing gimmick, not a serious mental health consultation.

32.   That did not make the marketing gimmick any more palatable, said Lt. Brian Burke, a spokesman for the police.

33.   The Brits have come up with various marketing gimmicks to offset the newly free links.

34.   The most creative marketing gimmick, however, might be the one hatched by Kevin Crowley, sales manager at McGinnis Chevrolet.

35.   The National Organization for Women calls this a marketing gimmick.

36.   Then they found out that he is more than a marketing gimmick.

37.   These marketing gimmicks are not new this year, but industry specialists say they are being practiced more widely as the highly competitive publishing world vies for new customers.

38.   This included the marketing gimmick of having A-list stars like Bruce Willis, Sylvester Stallone and Arnold Schwarzenegger attend openings in return for stock.

39.   They say the money-back guarantees are at best an eye-catching marketing gimmick, and at worst a breach of medical ethics.

40.   Though a simple marketing gimmick, it has persuaded users to keep their phones turned on, said Wheeler.