31.   Established companies are starting to rule this Internet sector, too, but many of them need help.

32.   Established companies that move from other exchanges will be able to prove their mettle alongside the likes of Microsoft and Starbucks.

33.   Established companies wary of sullying their brands with a weak Web site are proceeding with extreme caution.

34.   Established companies, with fewer start-ups breathing down their necks, may be in no hurry to come up with the next wave of innovation.

35.   Established Japanese companies soon started placing orders to Kyocera because they thought if Texas Instruments liked the products of this start-up company, then they must be good.

36.   Established companies are starting to pay more attention to their younger consumers.

37.   Established companies that keep losing talent can run into particular problems.

38.   Even many established companies are having a hard time raising cash.

39.   Established companies are being forced not only to offer stock to lower-level employees, but to hike their pay in hopes of keeping them.

40.   Established companies like Wells bring their millions of customers to the relationships, while Web companies offer cutting-edge technology plus online savvy.