31.   Most of the new products will piggyback on established brands.

32.   Sega said it was hoping to rely on its established brand in Japan, the United States and Europe to grow as an entertainment company specializing in games.

33.   They ranged from classics like Sesame Street to established corporate brands like Coca Cola.

34.   With the right strategy in place and its established Camel brand, expect a strong performance from Camlin in the future.

35.   Dilmah is already an established brand in the former Soviet Union, but the break into Europe and Australia had been difficult.