31.   Other companies are racing to give magazine ads, segments on the evening news and even the weather chart in the local papers their own striped identity.

32.   Other surgeons have designed comparable tools, and several companies are racing to market them.

33.   Phone companies are racing to lock up customers with one-stop shopping, and then grow their markets domestically and around the world.

34.   Pharmaceutical companies are racing to promote new erection-inducing drugs.

35.   Retail experts say drug store companies are racing to position themselves for an explosion in prescription business over the coming decades.

36.   Several biotech companies are already racing to license skin substitutes that could revolutionize the treatment of burns and other serious wounds.

37.   Several California companies are racing to develop ultracapacitors with millions of times the energy-storage capacity of traditional capacitors.

38.   Several companies raced to get prototypes ready to demonstrate on the new machine.

39.   Several companies are racing to put the full texts of hundreds of thousands of copyrighted books, old and new, on the Web.

40.   Similarly, companies are now racing to figure out genetic differences among people.