31.   The market for reverse logistics for dot-coms is so appealing that some bricks-and-mortar companies are jumping into the game.

32.   The phone companies are jumping on this concept, because they save money on salespeople and mall stores when customers buy direct.

33.   Toy companies are jumping to ally themselves with the huge popularity of Nascar stock car racing.

34.   When the popular trend is toward creating stockholder value rather than supporting stock market value with a generous yield, the companies have jumped on the total return bandwagon.

35.   While more nimble companies like Compaq jumped into this exploding business, Digital waded in slowly and never managed to catch up.

36.   Yves-Marie Mengin, general manager of American Ghiles, said the company jumped at the chance to be involved in the first electric-powered plane.

37.   Other companies are jumping on the Hollywood bandwagon.

38.   Even trash companies jump into the same bin.

39.   For example, if the company is jumping into a high growth phase, you might want to train people in risk taking, or managing change.

40.   Sue Ashdown, president of the American Internet Service Providers Association, said companies should not jump the gun.