31.   Even fit people can have high blood cholesterol!

32.   Research suggests its unique chemistry may actually lower blood cholesterol in consumers because of its interaction in the body.

33.   Soluble fibre appears to reduce blood cholesterol in two ways.

34.   This dosage has also been proven effective in lowering blood cholesterol.

35.   An increase in total blood cholesterol raised the risk of coronary disease and strokes, the statement said.