21.   Firms that provide customer service research say many businesses need to take a harder, smarter look at how they treat customers.

22.   For openers, it might make franchises and leagues treat their customers better.

23.   He also preaches that investors use horse sense and pay attention to how companies run their businesses and treat their customers.

24.   Is this any way to treat a customer?

25.   Its brokerage unit, Nations Securities, handles branch sales and has procedures to assure that brokers treat customers fairly, said Ellison Clary, a spokesman.

26.   Meanwhile, the banks that issue debit cards to their customers are upset that their debit card customers are being treated differently.

27.   Mahoney believed that every job was important and that customers should be treated like royalty, lessons Danzig absorbed.

28.   Moreover, Northwest employees are advised to treat customers with respect and have gone through customer service training.

29.   Mystery shoppers show up unannounced, testing the way a company treats its customers from start to finish.

30.   Now it needs to act like one in the way it treats its customers.