21.   Beyond that there is a ban on paid television political advertising, the biggest expense in American political campaigns and the chief cause of the fund-raising frenzy.

22.   Both are relying mostly on campaign appearances, media interviews, and television advertising to reach voters.

23.   Both candidates have acknowledged that they will be forced to spend heavily in the fall on television advertising since neither has significant statewide recognition.

24.   Both are receiving help from phone banks and television advertising by sympathetic groups.

25.   Both do not expect to run television advertising until next month, because much of it must be done on Seattle stations, which is expensive.

26.   Both sides in the battle have stepped up their television advertising, the major political weapon in all big-ballot fights in California.

27.   Both Zimmer and Torricelli have relied heavily on television advertising to sway voters.

28.   A big bicoastal primary tilts the odds strongly in favor of familiar names with lots of money for television advertising.

29.   A candidate can go out and buy a Web site the way he can buy television advertising.

30.   A panel of Derry voters said the New Hampshire primary itself may be metamorphosing, largely because candidate Steve Forbes is spending millions of dollars on television advertising.