21.   Muhleman is known as the father of the personal seat license, which most stadiums now use as a financial foundation.

22.   Now suites, club seats and the occasional personal seat licenses that go with them are an absolute necessity for survival, a permanent part of the sports scene.

23.   Part of the financing would be through personal seat licenses, which are being used on the Raiders deal and which other NBA teams have done to build arenas.

24.   Part of the deal for the new stadium was selling a new concept in stadium funding, personal seat licenses.

25.   Personal seat licenses.

26.   Revenue from seat licenses also allows cities and sports franchises avoid the often acrimonious public debates over paying for new stadiums through municipal-bond or redevelopment loans.

27.   Seat licenses sold out in a couple of weeks.

28.   Steinberg, a national advocate for sports franchise stability, owns four seat licenses in the Oakland Coliseum.

29.   Such corporate creatures can sell seat licenses, market garishly logoed garments, make multimillions and play anywhere.

30.   The Astros, local businesses and permanent seat licenses would cover the rest.