21.   There has been a double dose of good news for Jane Blalock, the one-time LPGA Tour star who runs a sports marketing company in Boston.

22.   This is television, which runs professional sports like a spiteful dictatorship.

23.   To compete for the entertainment dollar, the sport must be run more like a corporation than a back-room craps game.

24.   Unlike the corporations that run most sports today, the former players said, the Yawkeys treated them almost like family.

25.   We used to run sports.

26.   When it comes to producing a commercial for thoroughbred racing, a pair of horses did a better job than the men who run the sport.

27.   With Arum and King aging and nearing the end of their colorful careers, promoters like Goossen are making their bids to run the sport into the next century.

28.   Outlawing that system could drastically change the way the sport is run.

29.   Aiding any settlement might be a sponsorship deal reportedly made by former South African wicketkeeper David Richardson, who runs a sports marketing firm in Johannesburg.

30.   Clare Tomlinson, a spokeswoman for the English Football Association which runs the sport in England, said the FA might seek disciplinary action against the league.