21.   The lowest rating went to a famous name in cigars, H. Upmann.

22.   The ratings never are going to be sensational, but the interest in baseball as a national game must be sustained.

23.   The same big news story can earn extra money for CNN because its ratings go up.

24.   The show made the exact same pledge a year ago, but when ratings went down, they restored and even promoted the brawls.

25.   The very lowest ratings went to scrub suits, the kind worn in operating rooms, and street clothes with a white lab coat.

26.   Viewers get turned on, the ratings go up, and the cash rolls in.

27.   We have never had a president whose approval ratings went up even as his trustworthiness, by common consent, went down.

28.   When there are big events or a major miniseries on the networks, ratings will go up.

29.   When your rating goes down, you should go to the provinces.

30.   Where have ratings gone?