21.   Providing content.

22.   She added that some publishers, including the British Medical Journal and the American Journal of Epidemiology, already were providing their content free to the poorest countries.

23.   Separately, Lycos said the on-line news service Salon.com will provide editorial content for its Lycos.com Web site.

24.   Smaller players like Cnet, ESPN.com and E Online, will provide specialized content.

25.   So, in addition to providing better content, the margin on each sale is higher.

26.   Talk Media, the parent company, which will still be owned by Miramax, will provide editorial content, advertising sales and marketing.

27.   The company envisions a growing international market for providing content to online retail partners.

28.   The new sites will be in the local language and provide localized content.

29.   The question, analysts say, is whether consumers will find the content provided by either service to be compelling enough.

30.   The service does not provide the content, but facilitates the exchange.