21.   Big retailers also are fighting back with private label brand lines that often are priced as low as factory outlet good.

22.   -- Look for store brand or private label versions of national brand cereals.

23.   A lot of the goodies are for sale as luxury hotels plunge into the retail business, peddling everything from mattresses to mustard under their own private labels.

24.   Acquiring Adirondack will allow Polar to move some of its private label operations for New York-based supermarket chains to the Adirondack plant, Crowley said.

25.   All Edison Bros. merchandise is private label.

26.   All of which is making department stores, hijacked briefly by private labels, feel like old times again.

27.   But the concept of differentiation is fuzzy within Federated, which carries the same private labels under different department store names.

28.   Consumers may be more wary of unbranded goods like private label clothing that they have never seen, felt or tried on.

29.   Following is list of private labels for major retailers.

30.   For designers, the subject of private labels can be a sore one.