21.   At least that is the upshot of two weeks of midseason meetings with network executives in Southern California.

22.   At the same time, no other liquor company has followed Guinness UDV onto NBC, though network executives say they are discussing such spots with other companies.

23.   At the time, Star was lauded by network executives for his ability to lure audiences.

24.   AUSTIN, Texas - For the first time since November, network executives have decided not to televise a University of Texas football game.

25.   At the time network executives said that was in part because the show was aging and also because it had lost its sense of humor.

26.   Besides, even network executives are bright enough to know not to break up a good thing.

27.   Bochco told me he was in New York to meet with network executives.

28.   Big egos notwithstanding, network executives are notoriously wimpy when it comes to offending the sensibilities of potential viewers.

29.   A congressional committee, dominated by Republicans, brought the network news executives to Washington to flog them publicly for making early projections that led the nation astray.

30.   A basketball brawl or a baseball beanball scuffle gets airtime, network executives say, as do off-the-field problems.