21. In other words, Van Damme movies ordinarily open in a large number of theaters, making them costly to promote for a substantial run. 22. In fact, the movie opens with a scene of violence and much of what follows is in the form of a flashback. 23. It used to be that a movie could open on Memorial Day or in the weeks just after and play strongly through the summer. 24. Most important, the movie opened without incident. 25. Movies are opening on more screens, generating staggering grosses and then plummeting off the radar, one after the other. 26. Moreover, the studio clearly prefers to delay critical appraisals until after the movie opens rather than face the customary Friday reviews. 27. Movie executives are famous for knowing their box-office grosses, dollar for dollar, the day after the movie opens. 28. Movie opened At. 29. No blockbuster movies opened. 30. Now that the movie has opened wide, the fever is spreading. |