21.   Gary Arlen, principal of market research Arlen Communications Inc., said the limit could be a marketing gimmick to get customers to sign up right away.

22.   His problem seems to be that he and his handlers turned the name Shaq into a marketing gimmick before they let him evolve into a player.

23.   If you are sensitive to these things you will want to know about a marketing gimmick for a new diet pill.

24.   If you ask me, multiple share classes are a marketing gimmick that discourages innovation and creates widespread confusion with little or no benefit to shareholders.

25.   Instead of trying to re-create Jordan via phony marketing gimmicks, the sport would be better off improving the overall quality of play.

26.   Made in the U.S.A. is not a marketing gimmick.

27.   Ms. Salerno-Sonnenberg has always insisted that her public image, far from being some cleverly calculated marketing gimmick, is simply an apt reflection of her personality.

28.   Not a bad marketing gimmick.

29.   Probably a marketing gimmick.

30.   Soon his father must have realized that this stupefying number of concerts could itself be turned into a marketing gimmick.