21.   The idea is also to counterprogram the World Series on Fox, because, presumably, male viewers are pounding beer and watching baseball.

22.   The network knows that many male viewers still will watch local baseball, while occasionally checking in on the Olympics.

23.   The network was down among male viewers.

24.   The NBA is marquee programming, a lucrative outlet for advertisers seeking young male viewers.

25.   The tried-and-true ways of attracting the elusive male viewer are faltering.

26.   There are the television networks that lost lucrative programming and the advertisers who lost a reliable way to reach young male viewers.

27.   There are the TV networks that lost lucrative programming and advertisers who temporarily lost a key way to reach their ideal audience, young male viewers.

28.   This coming season, UPN is targeting young male viewers, and wrestling appears to be a shrewd way to do it.

29.   This means fewer male viewers, more female fans, better ratings and more scenes with hunkish David James Elliott out of uniform and without a shirt.

30.   This show is full of young, pink flesh, principally belonging to women and on display for the erotic pleasure of the presumably male viewer.