21.   Theodore Levitt may or may not pay for anything with a Mastercard, but he can certainly use the company to prove his theories of global marketing.

22.   Boys is a one-time Converse marketer who was most recently vice president of global marketing at The North Face Inc.

23.   David Munns, a former executive of PolyGram, was named vice-chairman of EMI Recorded Music with special responsibility for global marketing and human resources.

24.   David Thomas, senior managing director in charge of global marketing, said Mazda had in the past tried to offer too much.

25.   Deregulation also saw the entry of new players like Sony, Samsung, Ford and General Motors, all of them veterans in global marketing.

26.   The lead negotiator for Nike was Ian Todd, head of global marketing.