21.   Selchow meant to call it Crossword Game instead, to keep its Scrabble trademark from becoming a generic term.

22.   Spandex is the generic term for elastane, man-made elastic fibers.

23.   Still, the underdog blues need some public relations, starting with a campaign to remind consumers that Gorgonzola and Roquefort are not generic terms.

24.   The challenge lies in finding a ready supply of distinctive motherboards, a generic term for the main interconnecting circuit board in an electronic device.

25.   Vendors have a variety of trademarked names for their versions of this technology, but the generic term is pointing stick.

26.   Planta has become part of the local gastronomic scene, which now includes roti Planta, while the brand name is often used as the generic term for margarine.

27.   Dioxin is a generic term for a group of compounds known to cause illness in humans and animals, with some more toxic than others.

28.   Dioxin also is a generic term for a group of compounds, some of which are more toxic than others.

29.   Netherweed has become the generic term for high-power marijuana developed and grown in the Netherlands, a nation known for its high-tech agricultural techniques.

30.   Some worry that such generic terms will subsume cultures already fragile from the rough crossing into American homogeneity.