21.   Cable executives insisted they could not risk raising rates at a time when they face new competition from direct-broadcast satellite and telephone companies.

22.   Columbia executives insisted that Maguire commit to a screen test, usually considered an insult for an actor with so many respectable credits.

23.   Company executives insist the reality-based training program is not a gimmick.

24.   Company executives insist their plants will be a big hit and doubters will line up to license the technology.

25.   Computer executives insist that the game will already be over by then.

26.   Compaq executives insisted during recent interviews that the slowdown had more to do with the economy than Dell.

27.   Disney executives insist they are not cutting corners when they work on direct-to-video projects, hiring the top voice and technical talent.

28.   Disney executives insisted that it had to have control of its brands, especially a corporate jewel like ABC News.

29.   Executives insist the rules are no more strict than in other quality planned developments.

30.   Executives also insists its brand name can make up for the late start.