21.   The first is established brands, like Nike and General Mills, which is testing a site, mycereal.com, to let shoppers pick the ingredients for cereal.

22.   The partnerships range from deals between companies with established brands to arrangements that retailers make with individuals who have built personal home pages.

23.   These products are invariably priced below established national brands as a way of building shopper loyalty.

24.   These local firms have beaten back established foreign brands, raised sales sharply, and narrowed the discount at which their products sell against comparable computers from abroad.

25.   Without a data base of customers or an established brand image, analysts say, it will be difficult for a new company to sell products to smokers.

26.   August Busch IV, head of marketing for Anheuser-Busch, says anticipation of these expensive bids for recognition could ultimately benefit established brands like his Budweiser.

27.   Customers, he added, look for value and this may come in the form of the established brand.

28.   ENANG, Thurs. - Consumers shopping for their favourite brand of cooking oil in Penang may be disappointed to find established brands missing from supermarket shelves.

29.   In any international furniture fair, it is now normal to see local brand names side by side with established international brands.