21.   All these designers had something fresh to say, but if one can really be said to claim the season it was Alexander McQueen.

22.   But designers never have, socially or otherwise.

23.   But industry observers say such incidents could be prevented if chipmakers published their bug lists, so designers would have a better chance of solving unexplained problems themselves.

24.   But the designers also had concerns about a computerized world in danger of becoming sterile, where even more people compete for fewer resources.

25.   But you never felt as if Lagerfeld were engaging in retro-vision, as so many other designers have this season.

26.   Comfort is subjective, and many designers have outstanding marketing skills.

27.   Considering the aisle is meant to display all kinds of soft drinks, the Coke space is logical, but probably not what the Pepsi designers had in mind.

28.   Designers have to find ways to make the Web logical yet surprising, clear yet mysterious, reassuring yet challenging.

29.   Designers simply had no more space available.

30.   Designers have an easier time being noticed in Europe than here.