21.   JORDAN-HOOKY -- Throughout the year when the newest models of Air Jordan basketball shoes go on sale, parents, school officials and truant officers get nervous.

22.   Last week, he was in Beaverton, Ore., at Nike headquarters, where a custom-made basketball shoe is being designed that may help alleviate the pain.

23.   Like the Air Penny, some basketball shoes are named after the people who play in them.

24.   New Balance is shielded from the fallout of declining sales in basketball shoes.

25.   No woman has ever had a basketball shoe named for her.

26.   New Balance unveiled an ad campaign, Converse a performance basketball shoe dressed up like an old Chuck Taylor All-Star.

27.   Now that young consumers are familiar with its brand, New Balance thinks it can sell more basketball shoes without hiring celebrity athletes.

28.   Of its footwear products, running, cross-training and basketball shoes rose the most, the company said.

29.   One kid shoots another for a chain, a shearling jacket, an imagined insult, a pair of basketball shoes.

30.   Retailers, meantime, are ordering fewer basketball shoes because they bought too many in the spring thinking that sales would continue to pick up.