11.   As marketers like to say, it costs five times as much to win new customers than it does to keep the ones a company already has.

12.   But those firms with the best gadgets in their tool box will win customers no matter which way prices go -- and will prosper when they soar.

13.   But Webvan never won enough customers to make money in the low-margin grocery business.

14.   By customizing products and services, by eliminating delays, companies will win customers, he said.

15.   By cutting the price of its pagers by more than two-thirds, the company hopes to win customers for its AOL Anywhere products.

16.   Citicorp is trying to win new customers with an advertising campaign that snipes at the mergers shaking up the banking industry.

17.   Clearnet and Montreal-based Microcell have won customers by offering low prices, while not insisting on locking subscribers into long-term contracts.

18.   Credit-card companies affiliated with airlines offer miles because they, too, are trying to win customers.

19.   Dell intends to win customers through attractive prices, then retain their business through strong customer service.

20.   Despite its newcomer status, the Zenit rocket of Sea Launch has already won top customers.