11.   The toy seller was struggling with its online store.

12.   Toy sellers say the holiday is becoming an increasingly hot toy-giving holiday behind Christmas.

13.   Toy sellers recall that last holiday season the Harry Potter products tied to the popular book series did not fare as well as they had hoped.

14.   Wiping out many mom and pop stores, it handily became the largest toy seller in America.

15.   But toy sellers say that, in a global community, children also are influenced by word of mouth and the World Wide Web.